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Kishore Gorti

Kishore is a Principal Analyst and a member of NelsonHall's IT Services research team along with Dominique Raviart, John Laherty, Eric Levine, and Mike Smart.

TCS - Adobe Experience Cloud Services

Vendor Analysis

by Kishore Gorti

published on Feb 06, 2023

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Report Overview:

This NelsonHall assessment analyzes TCS’ offerings and capabilities in Adobe Experience Cloud services

Who is this Report for:

NelsonHall’s vendor profile on TCS is a comprehensive assessment of TCS’ Adobe Experience Cloud offerings and capabilities, designed for:

  • Sourcing managers monitoring the capabilities of existing IT services suppliers of front-office, Adobe Experience Cloud, and digital transformation applications
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the IT services sector and examining growth areas within IT services.

Scope of this Report:

The report provides a comprehensive and objective analysis of TCS’ Adobe Experience Cloud capabilities and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization including the location of delivery locations.

Key Findings & Highlights:

Tata Consultancy Services (TCS) is one of the largest global IT services providers and crossed ~$200bn in market cap in Sep 2021. Its Q3 FY22–23 (the year ending March 31, 2023) revenues were $7.1bn and headcount at the end of December 31, 2022 was ~614k.

TCS’ Adobe business practice launched in 2021 and sits within TCS Interactive—a unit that provides creative & content, martech, commerce, content tech, and channel (web, mobile, conversational, immersive) services. TCS Interactive is an Adobe Platinum Partner with currently ~3,700 Adobe consultants. It has capabilities across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud services.

TCS Interactive works with other TCS units for industry-specific solutions and IP. It also has ported TCS products and platforms such as TCS Marketing Intelligence with AI, HOBS (an OSS/BSS product for communication service providers), and Advanced Drug Development (ADD). TCS Interactive also relies on TCS’ start-up network, TCS Co-Innovation Network (COIN), and its network of digital ideation centers, Pace Ports.

Unlike competitors, TCS has followed a purely organic strategy and refrained from making Adobe-related acquisitions. The company “is open to acquisitions” but prefers organically building capability. It relies on the strength of its recruitment engine to attract talent.

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