DEBUG: PAGE=domain, TITLE=Digital Marketing Services,ID=1591,TEMPLATE=subprogram
toggle expanded view
programcode = CXSDMS
programid = 323
database = f
alerts = t
neat = t
vendors = t
forecasting = f
confidence = f
definitions = f

Search within: Digital Marketing Services:

action=something else...array(7) { ["program"]=> int(323) ["analyst"]=> int(-1) ["industry"]=> int(-1) ["serviceline"]=> int(-1) ["vendor"]=> int(-1) ["country"]=> int(-1) ["application"]=> int(-1) } array(2) { ["post_url"]=> string(96) "/sourcing-expertise/customer-experience-services/digital-marketing-services/?avpage-views=search" ["program"]=> string(3) "323" }
from:
until:

Access our analyst expertise:

Only NelsonHall clients who are logged in have access to our analysts and advisors for their expert advice and opinion.

To find out more about how NelsonHall's analysts and sourcing advisors can assist you with your strategy and engagements, please contact our sales department here.

Subscribe to blogs & alerts:

manage email alerts using the form below, in order to be notified via email whenever we publish new content:

has Database = f has Confidence = f -- IGNORED

Infosys - Digital Marketing Services

Vendor Analysis

by Ivan Kotzev

published on Oct 06, 2017

Access to this report is restricted to logged in clients with access. Login to get full access

Report Overview:

This NelsonHall vendor assessment analyzes Infosys' offerings and capabilities in digital marketing services.

Who is this Report for:

NelsonHall’s Digital Marketing Services profile on Infosys is a comprehensive assessment of Infosys’ offerings and capabilities designed for: 

  • Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs 
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers 
  • Financial analysts and investors specializing in the support services sector. 

Scope of this Report:

The report provides a comprehensive and objective analysis of Infosys’ digital marketing services offerings and capabilities, and market and financial strengths, including: 

  • Identification of the company’s strategy, emphasis, and new developments 
  • Analysis of the company’s strengths, weaknesses, and outlook 
  • Revenue estimates 
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts 
  • Analysis of the company’s offerings and key service components 
  • Analysis of the company’s delivery organization including the location of delivery locations. 

Key Findings & Highlights:

In 2012, Infosys carved out a separate practice called Digital BPS Services (Infosys Digital) to provide a wider range of digital marketing services including digital marketing campaign and content management services, analytics, and consulting. Currently, it offers digital marketing campaign and content management services, analytics, and consulting.  

Infosys has ~5k employees in 30 locations in 15 countries, providing managed services to ~40 digital marketing clients. It has an additional ~25 clients for its digital marketing analytics services, and multiple projects for marketing consulting, delivered via its consulting practice. 

Table of contents:

Table of contents:

  • Background
  • Revenue Summary
  • Key Offerings
  • Delivery Capability and Partnerships
  • Delivery Capability
  • Platforms and Intellectual Property
  • Pricing and Commercial model
  • Target Markets
  • Strategy
  • Strengths and Challenges
  • Strengths
  • Challenges
  • Outlook

Login to get full access:

close