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HGS - Digital Marketing Services

Vendor Analysis

by Ivan Kotzev

published on Nov 16, 2017

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Report Overview:

This NelsonHall vendor assessment analyzes HGS' offerings and capabilities in digital marketing services.

Who is this Report for:

NelsonHall’s Digital Marketing Services profile on HGS is a comprehensive assessment of HGS’ offerings and capabilities designed for: 

  • Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs 
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers 
  • Financial analysts and investors specializing in the support services sector. 

 

Scope of this Report:

The report provides a comprehensive and objective analysis of HGS’ digital marketing services offerings and capabilities, and market and financial strengths, including: 

  • Identification of the company’s strategy, emphasis, and new developments 
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization including the location of delivery locations. 

Key Findings & Highlights:

HGS delivers digital marketing services through its HGS Interactive agency as a standalone service, and through the wider company as an integrated offering, part of a unified customer experience. 

HGS Interactive provides content management, campaign management, customer experience consulting, social media strategy and implementation, search engine optimization, loyalty program management, e-commerce, web maintenance, and analytics services. 

HGS has ~20 digital marketing clients.

In the summer of 2016, HGS launched DigiCX services, a suite of  offerings for customer experience and marketing management including a Digital Natural Assist (DNA) framework consisting of analytics, automation, and AI elements. 

Table of contents:

Table of contents:

  • Background
  • Revenue Summary
  • Key Offerings
  • Delivery Capability and Partnerships
  • Delivery Capability
  • Platforms and Intellectual Property
  • Pricing and Commercial Model
  • Target Markets
  • Strategy
  • Strengths and Challenges
  • Strengths
  • Challenges
  • Outlook

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