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Genpact - Digital Marketing Services

Vendor Analysis

by Ivan Kotzev

published on Nov 23, 2017

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Report Overview:

This NelsonHall vendor assessment analyzes Genpact's offerings and capabilities in digital marketing services.

Who is this Report for:

NelsonHall’s Digital Marketing Services profile on Genpact is a comprehensive assessment of Genpact’s offerings and capabilities designed for: 

  • Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs 
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers 
  • Financial analysts and investors specializing in the support services sector. 

 

Scope of this Report:

The report provides a comprehensive and objective analysis of Genpact’s digital marketing services offerings and capabilities, and market and financial strengths, including: 

  • Identification of the company’s strategy, emphasis, and new developments 
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization including the location of delivery locations. 

Key Findings & Highlights:

Genpact is a global business process services firm providing digital transformation, consulting, business process, and IT services. Digital  marketing services are part of Genpact's transformation services practice. 

Genpact's main offering for digital marketing clients is digital transformation, enabled by analytics. In marketing analytics, it conducts data identification and collection, performance management, model building and forecasting, and generates insights and BI. It is now moving towards more embedded analytics as part of content and campaign managed services and customer service. 

Table of contents:

Table of contents:

  • Background
  • Revenue Summary
  • Key Offerings
  • Delivery Capability and Partnerships
  • Delivery Capability
  • Platforms and Intellectual Property
  • Pricing and Commercial model
  • Target Markets
  • Strategy
  • Strengths and Challenges
  • Strengths
  • Challenges
  • Outlook

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