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TTEC - Digital Marketing Services

Vendor Analysis

by Ivan Kotzev

published on Jan 12, 2018

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Report Overview:

This NelsonHall vendor assessment analyzes TTEC's offerings and capabilities in digital marketing services.

Who is this Report for:

NelsonHall’s Digital Marketing Services profile on TTEC is a comprehensive assessment of TTEC’s offerings and capabilities designed for: 

  • Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs 
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers 
  • Financial analysts and investors specializing in the support services sector. 

Scope of this Report:

The report provides a comprehensive and objective analysis of TTEC’s digital marketing services offerings and capabilities, and market and financial strengths, including: 

  • Identification of the company’s strategy, emphasis, and new developments 
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the  company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization including the location  of delivery locations. 

Key Findings & Highlights:

TTEC entered the digital marketing services space in August 2013 with the acquisition of digital marketing agency, WebMetro, which became part  of the Customer Growth Services division. WebMetro provided paid  search, SEO, mobile search, user engagement, conversion rate optimization services, and online media strategies.  

In March 2015, TTEC rebranded WebMetro to 'Revana Digital', embedding WebMetro's offerings in digital marketing, analytics, and technology acquisition into Revana Growth Services' sales and marketing division. 

The Revana Digital subsidiary primarily provides campaign management, with performance management analytics and optimization.  

Table of contents:

Table of contents:

  • Background
  • Revenue Summary
  • Key Offerings
  • Delivery Capability and Partnerships
  • Delivery format
  • Platforms and Intellectual Property
  • Pricing and Commercial model
  • Target Markets
  • Strategy
  • Strengths and Challenges
  • Strengths
  • Challenges
  • Outlook

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