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NelsonHall Report

New Offerings

by Vicki Jenkins

published on Nov 12, 2014

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Report Overview:

Report Outline:

TeleTech has set up a new wholly owned subsidiary called Humanify for its SaaS-based CRM offerings.

The first SaaS offering to be launched by the new unit is a personalization product   called EXPERTconnect which enables clients to invite their customers to build personal profiles so they know what products and services they buy and other relevant personal data about their interests, and so they can match customers to relevant resources (e.g. providing a differentiated services to extremely high value customers).

Target sectors for the new subsidiary are healthcare, financial services and retail. Humanify has two foundation clients, one in the banking sector, and one a wellness company focused on health, fitness, and diet.  

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