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Marketing BPS

Insightful Analysis to Drive Your Marketing Sourcing Strategy. NelsonHall has developed the Marketing BPS Program as a dedicated service for organizations evaluating, or actively engaged in, the outsourcing of elements of their marketing functions.

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latest vendor assessments:

NelsonHall keeps tabs on all these vendors so that you don't have to do so, providing all the analysis of vendor capabilities that you require for shortlist selection

  • Genpact - Marketing BPS

    Jul 21, 2015 | Vendor Analysis by NelsonHall Analyst

    Genpact, formerly known as GE Capital International Services (GECIS), is a BPO and IT services provider headquartered in Gurgaon, India, set up in 1997 as a captive of General Electric Capital. At the end of 2004, GE placed these operations under Genpact Global Holdings (GGH), a specially formed Luxembourg entity, and divested 60% of its stake in t [...]
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  • Wipro - Marketing BPS

    Jul 21, 2015 | Vendor Analysis by NelsonHall Analyst

    In 2005, Wipro began offering portal and content management support. In 2009, it won an IT contract with Charming Shoppers Inc., which included an element of marketing support. In fiscal (FY) Q3 2010, Wipro was awarded a joint contract with Accenture to provide a broader BPS contract to British American Tobacco, which included marketing application [...]
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  • Xerox - Marketing BPS

    Jul 21, 2015 | Vendor Analysis by NelsonHall Analyst

    Xerox Marketing Services previously fell under the company's Global Services banner. The marketing services came about as a spinoff from the company's hardware division, when clients wanted Xerox to take over document management functions including localization and translation for physical print. Xerox then moved into digital content management ser [...]
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  • Infosys - Marketing BPS

    Jul 20, 2015 | Vendor Analysis by NelsonHall Analyst

    Infosys began providing marketing BPS services in 2008. Initially, these services were included in Infosys' sales and procurement practice; it provided simple campaign management and support to sales teams in the form of presentation production. [...]
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  • Cognizant - Marketing BPS

    Jul 17, 2015 | Vendor Analysis by NelsonHall Analyst

    Cognizant traditionally provided campaign management services including list management, opt in/opt out, and analytics alongside wider CRM implementation work. [...]
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  • WNS - Marketing BPS

    Jul 16, 2015 | Vendor Analysis by NelsonHall Analyst

    WNS' marketing BPO division falls within its enterprise analytics and research solutions division, with 345 dedicated marketing FTEs out of 2,500 in the entire division. [...]
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  • Tech Mahindra - Marketing BPS

    Jul 15, 2015 | Vendor Analysis by NelsonHall Analyst

    In 2007, Tech Mahindra started providing print support including sales collateral design and print for a multinational pharmaceutical client. This was Tech Mahindra's first move into the marketing BPS space. In 2009, Tech Mahindra moved into localization and translation support for print media. Following this, it moved into digital support includin [...]
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  • transcosmos - Marketing BPS

    Jul 15, 2015 | Vendor Analysis by NelsonHall Analyst

    transcosmos made its move into marketing BPS in 1995/96, with website development and maintenance as an add-on to helpdesk services. The company moved into smart device and social media support in 2010. [...]
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  • HCL - Marketing BPS

    Jul 14, 2015 | Vendor Analysis by NelsonHall Analyst

    HCL entered the marketing BPS market in 2010, initially in support of an existing ITO client for which it was implementing a digital marketing platform across Europe. Once the platform was integrated, HCL undertook a single country proof of concept BPS campaign in support of the client's UNICA based promotional campaigns. Following the proof of con [...]
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  • Concentrix - Marketing BPS

    Jul 13, 2015 | Vendor Analysis by NelsonHall Analyst

    Concentrix began providing marketing BPS in 2007 with a large Korean multinational high-tech client; services included digital content management and translation. This offering has now expanded to include digital marketing strategy, interactive design, digital asset management, campaign management, social media support, analytics and sales enableme [...]
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NEAT analysis:

Marketing BPS

Published on: July 21, 2015 by NelsonHall Analyst
This NelsonHall Vendor Evaluation & Assessment Tool (NEAT) analyzes the performance of vendors offering Marketing Business Process Services (BPS). The NEAT tool allows strategic sourcing managers to assess the capability of vendors across a range of criteria and business situations and identify the best performing vendors overall, and in areas such as End-to-End Marketing BPS Support, Campaign Management Execution, Digital Marketing Execution, and Marketing BPS Analytics. Vendors evaluated include Cognizant, Concentrix, Genpact, HCL Technologies, HGS, Infosys, Minacs, Tech Mahindra, transcosmos, Wipro, WNS, and Xerox Services. To find out more, contact Guy Saunders at [email protected]
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