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Ivan Kotzev

Ivan is NelsonHall's Customer Experience (CX) Services lead analyst, with global responsibility for CX Services research and client support.

TELUS International - Content Transformation

Vendor Analysis

by Ivan Kotzev

published on Aug 14, 2023

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Report Overview:

This NelsonHall vendor assessment analyzes TELUS International's offerings and capabilities in Content Transformation

Who is this Report for:

NelsonHall’s Content Transformation profile on TELUS International is a comprehensive assessment of TELUS International’s offerings and capabilities, designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of CX services and identifying vendor suitability for content moderation, trust and safety, and content development RFPs
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the CX services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of TELUS International’s content transformation offerings, capabilities, and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, challenges, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization, including the location of delivery centers.

Key Findings & Highlights:

This NelsonHall vendor assessment analyzes TELUS International’s offerings and capabilities in content transformation.

TELUS International positions as a full-service CX and IT provider, including for content moderation, annotation and training, and creative services, looking to bring efficiencies upstream and downstream across content transformation processes. With the WillowTree acquisition at the beginning of 2023, TELUS International acquired specialized content development and creative resources such as digital strategists, designers, mobile and app developers, and marketing creatives.

Outsourcing clients looking for a vendor offering data and content annotation services with a scalable gig workforce and specialized content moderation, for example, in gaming should especially take note of this profile on TELUS International.

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