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Report information:

Benefits Administration: Employee Wellness Reimagined

Market Analysis

by DeeAnna Warrington

published on Apr 29, 2025

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Report Overview:

NelsonHall's market analysis of Benefits Administration services and industry trends consists of 80 pages

Who is this Report for:

NelsonHall’s Next Generation Benefits Administration report is a comprehensive market assessment report designed for:

  • Sourcing managers investigating sourcing developments within the Benefits Administration market 
  • Vendor marketing, sales and business managers developing strategies to target Benefits Administration opportunities
  • Financial analysts and investors specializing in the Benefits Administration market.

Scope of this Report:

The report analyzes the worldwide market for Next Generation Benefits Administration and addresses the following questions:

  • What is the market size and projected growth by geography?
  • What is the profile of activity in the Benefits Administration market by industry sector?
  • What are the top drivers for adoption of Benefits Administration?
  • What are the benefits currently achieved by users of Benefits Administration?
  • What factors are inhibiting user adoption of Benefits Administration?
  • What pricing mechanisms are typically used within Benefits Administration and how is this changing?
  • Who are the leading Benefits Administration vendors globally?
  • What combination of services is typically provided within Benefits Administration contracts and what new services are being added?
  • What is the current pattern of delivery location used for Benefits Administration and how is this changing?
  • What are the challenges and success factors within Benefits Administration?

Key Findings & Highlights:

NelsonHall’s Benefits Administration: Employee Wellness Reimagined market analysis focuses on how modern benefits administration platforms and providers are supporting evolving workplaces and incorporating next-generation technology solutions to rethink HR processes and reimagine the employee experience. The analysis will create greater market awareness of the ability of benefits administration services and SaaS providers to support overall employee health in more modern, holistic ways. It will also help buyers of HR and benefits services differentiate offerings across providers and select services and platforms most relevant to their needs.

In today’s current market, benefit personalization and optimization strategies that focus on providing intuitive technology in addition to non-traditional wellness support, such as preventative care, mental health support, and financial wellness and planning tools, have become critical success factors in talent attraction and retention strategies.

Digitalization strategies that drive HR transformation forward and elevate the employee experience, paired with the need to create more flexible and user-focused support models, continue to fuel the need for benefits administration services that incorporate next-generation technology solutions.

Benefits administration technology is user-first and mobile-enabled to meet employees and administrators in the flow of work and life while utilizing intelligent technologies such as GenAI, AI, and ML-enabled offerings to personalize, guide, and engage employees for deeper work-life integration. Providers are increasingly allocating significant portions of annual revenues toward R&D and acquisitions to advance and expand platform capabilities, with the employee experience central to roadmap initiatives.

This major NelsonHall study will be essential reading for HR and benefits directors and managers, with our in-depth analysis informing them of what they can achieve now, what they can expect to achieve over the next few years, and detailing the capabilities of the key Health & Welfare benefits administration vendors.

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