Market Analysis
published on Jul 25, 2025
Report Overview:
NelsonHall’s ServiceNow Services' market analysis consists of 67 pages
Who is this Report for:
NelsonHall’s ServiceNow Services report is a comprehensive market assessment report designed for:
- Sourcing managers investigating sourcing developments within the managed security outsourcing market
- Vendor marketing, sales, and business managers developing strategies to target ITO service opportunities within Resiliency Services
- Financial analysts and investors specializing in the IT services sector, including Resiliency services.
Scope of this Report:
The report analyses the worldwide market for ServiceNow services and addresses the following questions:
- What is the market size and projected growth of the ServiceNow professional services market globally and by region?
- How is ServiceNow’s workflow adoption evolving across IT, employee, customer, industry, and creator functions?
- Which ServiceNow workflows are experiencing the fastest growth, and what is driving that demand?
- How are vendors differentiating their offerings across Technology, Customer & Industry, Employee, and Creator Workflows?
- What consulting and implementation capabilities are vendors developing to support ServiceNow transformations?
- How are vendors using GenAI, automation accelerators, and industry-specific IP to deliver ServiceNow services?
- Who are the leading vendors in the ServiceNow services market globally and by region?
- What factors are shaping client expectations and buying behavior for ServiceNow-based transformations?
Key Findings & Highlights:
The ServiceNow market is expanding beyond its ITSM roots into broader enterprise functions, including industry-specific, customer-facing, and AI-driven workflows. Growth in professional services for ServiceNow is expected to accelerate from $9.1bn in 2024 to $16.2bn by 2027, driven particularly by Customer and Industry Workflows, which are growing faster than Technology Workflows. Vendors are responding by investing in specialized solutions, prebuilt accelerators, and platform-native offerings aligned to regulated industries and client front-office processes. GenAI, automation frameworks, and low-code capabilities are increasingly central to new offerings. Talent remains a key bottleneck, prompting investments in certifications, partner university programs, and cross-skilling. Offshore delivery still dominates, but onshore presence will be key going forward due to compliance needs and the complexity of business-facing workflows. Future success will hinge on vertical differentiation and AI integration. Vendors that can structure their ServiceNow practices with P&L accountability and industry alignment are best positioned to lead in the next phase of platform-led transformation.
