John Laherty, Senior Analyst with NelsonHall’s IT Services practice, talks about his recently completed global research project on ‘Next Generation End-User Computing Services’, which covers latest developments in build and run workplace services. Here he touches on EUCS market size and growth, key drivers, and major trends – including the shift towards persona-based self-service capability, and the increasing use of cognitive technology, predictive analytics, self-heal capabilities, and augmented reality.