posted on Nov 13, 2014 by John Willmott
Tags: Business Process Services
This is the final in a series of short blogs that look at various disruptive forces and their impact on BPO. The impact of all these disruptive factors is that BPO is now changing into something that the client has always wanted namely “High Velocity BPO”.
In its early days, BPO was a linear and lengthy process with knowledge transfer followed by labor arbitrage, followed by process improvement and standardization, followed by application of tools and automation. This process typically took years, often the full lifetime of the initial contract. More recently, BPO has speeded up with standard global process models, supported by elements of automation, being implemented in conjunction with the initial transition and deployment of global delivery. This timescale for “time to value” is now being speeded up further to enable a full range of transformation to be applied in months rather than years. Overall, BPO is moving from a slow-moving mechanism for transformation to High Velocity BPO. Why take years when months will do?
Some of key characteristics of High Velocity BPO are shown in the chart below:
Attribute
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Traditional BPO
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High-Velocity BPO
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Objective
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Help the purchaser fix their processes
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Help the purchaser contribute to wider business goals
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Measure of success
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Process excellence
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Business success, faster
|
Importance of cost reduction
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High
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Greater, faster
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Geographic coverage
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Key countries
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Global, now
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Process enablers & technologies
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High dependence on third-parties
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Own software components supercharged with RPA
|
Process roadmaps
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On paper
|
Built into the components
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Compliance
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Reactive compliance
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Predictive GRC management
|
Analytics
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Reactive process improvement
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Predictive & driving the business
|
Digital
|
A front-office “nice-to-have”
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Multi-channel and sensors fundamental
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Governance
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Process- dependent
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GBS, end-to-end KPIs
|
As a start point, High Velocity BPO no longer focuses on process excellence targeted at a narrow process scope. Its ambitions are much greater, namely to help the client achieve business success faster, and to help the purchaser contribute not just to their own department but to the wider business goals of the organization, driven by monitoring against end-to-end KPIs, increasingly within a GBS operating framework.
However, this doesn’t mean that the need for cost reduction has gone away. It hasn’t. In fact the need for cost reduction is now greater and faster than ever. And in terms of delivery frameworks, the mish-mash of third-party tools and enablers is increasingly likely to be replaced by an integrated combination of proprietary software components, probably built on Open Source software, with built in process roadmaps, real-time reporting and analytics, and supercharged with RPA.
Furthermore, the role of analytics will no longer be reactive process improvement but predictive and driving real business actions, while compliance will also become even more important.
But let’s get back to the disruptive forces impacting BPO. What forms will the resulting disruption take in both the short-term and the long-term?
Disruption
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Short-term impact
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Long-term impact
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Robotics
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Gives buyers 35% cost reduction fast
Faster introduction of non-FTE based pricing
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No significant impact on process models or technology
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Analytics
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Already drives process enhancement
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Becomes much more instrumental in driving business decisions
Potentially makes BPO vendors more strategic
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Labor arbitrage on labor arbitrage
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Ongoing reductions in service costs and employee attrition
Improved business recovery
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“Domestic BPO markets” within emerging economies become major growth opportunity
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Digital
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Improved service at reduced cost
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Big opportunity to combine voice, process, technology, & analytics in a high-value end- to-end service
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BPO “platform components”
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Improved process coherence
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BPaaS service delivery without the third-party SaaS
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The Internet of Things
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Slow build into areas like maintenance
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Huge potential to expand the BPO market in areas such as healthcare
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GBS
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Help organizations deploy GBS
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Improved end-to-end management and increased opportunity
Reduced friction of service transfer
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Well robotics is here now and moving at speed and giving a short-term impact of around 35% cost reduction where applied. It is also fundamentally changing the underlying commercial models away from FTE-based pricing. However, robotics does not involve change in process models or underlying systems and technology and so is largely short-term in its impact and is a cost play.
Digital and analytics are much more strategic and longer lasting in their impact enabling vendors to become more strategic partners by delivering higher value services and driving next best actions and operational business decisions with very high levels of revenue impact.
BPO services around the Internet of Things will be a relatively slow burn in comparison but with the potential to multiply the market for industry-specific BPO services many times over and to enable BPO to move into critical services with real life or death implications.
So what is the overall impact of these disruptive forces on BPO? Well while two of the seven listed above have the potential to reduce BPO revenues in the short-term, the other five have the potential to make BPO more strategic in the eyes of buyers and significantly increase the size and scope of the global BPO market.
Part 1 The Robots are Coming - Is this the end of BPO?
Part 2 Analytics is becoming all-pervasive and increasingly predictive
Part 3 Labor arbitrage is dead - long live labor arbitrage
Part 4 Digital renews opportunities in customer management services
Part 5 Will Software Destroy the BPO Industry? Or Will BPO Abandon the Software Industry in Favor of Platform Components?
Part 6 The Internet of Things: Is this a New Beginning for Industry-Specific BPO?