Customer Perspectives
published on May 29, 2025
Report Overview:
This report is for end-user (buy-side) organizations who are interested in understanding the current and future shape of the conversational commerce market as well as the requirements and experiences of their peers.
Key Findings & Highlights:
Conversational commerce covers the areas of lead generation, product and services discovery, consultative sales, messenger and social selling, upsell and cross-sell, retention, and loyalty management in B2C, B2B, and B2B2C environments.
This major study is essential reading for Chief Marketing Officers (CMOs) & Chief Revenue Officers (CROs), with in-depth analysis informing them of what they can achieve now and over the next few years by leveraging the capabilities of conversational commerce vendors. The report contains case studies highlighting the benefits achieved by a range of enterprises.