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Conversational Commerce

Market Analysis

by Ivan Kotzev

published on May 13, 2025

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Report Overview:

NelsonHall’s market analysis of the Conversational Commerce market consists of 109 pages and focuses on strategies for 2025 and beyond.

Who is this Report for:

NelsonHall’s “Conversational Commerce” report is a comprehensive market assessment report designed for:

  • Sourcing managers investigating “the art of the possible” and the perspectives of their peers towards next generation revenue generation services
  • Vendor marketing, sales and business managers developing strategies to target digital & service transformation opportunities within revenue generation services
  • Financial analysts and investors specializing in the IT services and BPS sector.

Scope of this Report:

The report analyzes the worldwide market for Conversational Commerce and addresses the following questions:

  • What is the current and future market for Conversational Commerce?
  • What is the market size and projected growth for Conversational Commerce by service line?
  •  What is the market size and projected growth for Conversational Commerce by end user geography?
  • What is the market size and projected growth for Conversational Commerce by client sector?
  • What is the current Conversational Commerce market structure and vendor market shares?
  • What are the top drivers for the adoption of Conversational Commerce services?
  • What are the benefits currently achieved by clients of Conversational Commerce services?
  • What factors are inhibiting client adoption of Conversational Commerce?
  • What are the main Conversational Commerce offerings and services provided by vendors?
  • What is the current pattern of delivery mix, and how is this changing?
  • What are the current pricing mechanisms, KPIs, and contract duration patterns, and how are these changing?
  • What tools and frameworks are used by vendors for revenue generation transformation, and how are these evolving?
  • What are the main external partnerships used by Conversational Commerce vendors, and how are these changing?
  • What are the selection criteria, challenges, and critical success factors for Conversational Commerce?

Key Findings & Highlights:

The Conversational Commerce market assessment looks at the selection criteria, challenges, and success factors for optimizing outsourced CX services for the revenue generation service lines. It provides an outlook on potential market, customer, and technology developments that could transform Conversational Commerce.

The report focuses on revenue generation services, the fastest growing service line within CX services. The analysis will create greater market awareness of the ability of CX services providers to support the transformation from “Sales Services” to “Conversational Commerce”. It will also help buyers of CX services differentiate offerings across providers and select services and platforms most relevant to their needs.

This deep dive into lead generation, new customer sales and onboarding, upsell and cross-selling, and retention and renewal services also provides details on the market size by sub-service line, end-user geography, client industries, vendor market shares, and an overview of vendor dynamics.

The assessment highlights the featured vendor capabilities and offerings, with dedicated summaries for each, and features detailed case studies describing business challenges, provided conversational commerce transformation, and achieved results.

The research also includes the vendors’ client targeting and delivery formats, contractual terms, and unique selling points. A separate section highlights vendors’ IP and technology partnerships.

This major NelsonHall study is an essential reading for Chief Marketing Officers (CMOs) & Chief Revenue Officers (CROs), with in-depth analysis informing them of what they can achieve now, and what they can expect to achieve over the next few years.

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