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Liz is HR Technology and Services Research Director at NelsonHall, with global responsibility for key HR research projects including Cloud-Based HR Transformation, Cloud-Based Benefits Services, HCM Technology, EoR, Global Payroll and The Future of HR, as part of NelsonHall's wider HR Technology & Services practice.
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Cognizant - Social Media Customer Experience Services
Vendor Analysis
by Ivan Kotzev
published on Apr 26, 2021
Report Overview:
This NelsonHall vendor assessment analyzes Cognizant's offerings and capabilities in Social Media Customer Experience Services
Who is this Report for:
NelsonHall’s Social Media CX Services profile on Cognizant is a comprehensive assessment of Cognizant’s offerings and capabilities, designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of CX services and identifying vendor suitability for security services RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the CX Services sector.
Scope of this Report:
The report provides a comprehensive and objective analysis of Cognizant’s CX services offerings and capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments
- Analysis of the company’s strengths, weaknesses, and outlook
- Revenue estimates
- Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
- Analysis of the company’s offerings and key service components
- Analysis of the company’s delivery organization including the location of delivery locations.
Key Findings & Highlights:
Cognizant integrates its social media care and ORM services in the overall value chain for digital marketing operations. It targets the client organizations' marketing functions with offerings covering strategy, operationalization, tracking the customer journey, and implementation of online and social media campaigns.
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