Vendor Analysis
published on Jun 11, 2025
Report Overview:
This NelsonHall vendor assessment analyzes Pebl's offerings and capabilities as a provider of global employer of record services
Who is this Report for:
NelsonHall’s Global Employer of Record (EOR) profile on Pebl is a comprehensive assessment of Pebl’s offerings and capabilities, designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of Global EOR services and identifying vendor suitability for Global EOR RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the Global EOR sector.
Scope of this Report:
The report provides a comprehensive and objective analysis of Pebl’s Global EOR offerings, capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments
- Analysis of the company’s strengths, challenges, and outlook
- Revenue estimates
- Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
- Analysis of the company’s offerings and key service components
- Analysis of the company’s delivery organization, including the location of delivery centers.
Key Findings & Highlights:
Pebl, headquartered in Denver, Colorado, is a provider of global employer of record and automated workforce management services. The company was founded in 2014 by Ben Wright, who identified opportunities in the San Francisco Bay Area to support high-tech organizations in navigating the complexities of their global expansion efforts. By 2015, the firm had established its international EOR capabilities in support of ~185 countries, and by 2017, it had experienced rapid adoption of its services, expanding to ~100 employees globally.
In September 2025, the company rebranded from Velocity Global to Pebl. Its rebranding efforts align with the company’s vision of providing a foundation for compliant global expansion. Similarly, the company launched its AI-first platform for hiring, paying, and managing talent across borders.
The company maintains a proprietary technology stack, enabling centralized online access for employers and workers and allowing them to compliantly hire, pay, manage, and retain talent without setting up a local entity to:
- Compliantly accept the transfer of employees on behalf of buyers in M&A transactions
- Quickly expand into new markets
- Convert misclassified contractors in preparation for an IPO
- Maintain a distributed workforce.