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Movate - GenAI-Enabled Operational Transformation
Vendor Analysis
published on Oct 17, 2025
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Report Overview:
This vendor assessment analyzes Movate's offerings and capabilities in GenAI-Enabled Operational Transformation.
Who is this Report for:
NelsonHall’s GenAI-enabled operational transformation profile on Movate is a comprehensive assessment of Movate’s offerings and capabilities, designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of GenAI-enabled operational transformation and identifying vendor suitability for GenAI-enabled operational transformation RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the digital transformation technologies & services sector
Scope of this Report:
The report provides a comprehensive and objective analysis of Movate’s GenAI-enabled operational transformation offerings, capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments
- Analysis of the company’s strengths, challenges, and outlook
- Revenue estimates
- Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
- Analysis of the company’s offerings and key service components
- Analysis of the company’s delivery organization, including the location of delivery centers.
Key Findings & Highlights:
Movate has been active in the AI space since the launch of its Movate Edison AI/ML engine in 2020. In 2024, it expanded its focus through the establishment of AI Lab @ Movate, a structured program supporting innovation across GenAI, predictive analytics, and the development of GenAI pilots.
Currently, approximately 30% of Movate’s AI-related engagements operate under outcome-based commercial models. For clients not yet transitioned to this model, there is a progressive shift from time and materials contracts to ticket-based pricing structures.