Customer Perspectives
published on Jan 22, 2025
Report Overview:
This report is for end-user (buy-side) organizations who are interested in understanding the current and future shape of the learning services market as well as the requirements and experiences of their peers.
Key Findings & Highlights:
Future-proofing the workforce through skilling and the global impact of AI/GenAI are the most talked-about subjects in learning services. Organizations recognize the need to take skilling action and are keen to embrace the benefits that AI/GenAI can bring to the workforce, but they face a dichotomy: they know what they would like to do long-term, but ongoing budgetary constraints curtail their ambitions, so they can only act on their most pressing needs, taking a short-term view.
There is optimism that the learning services market will take an upturn in 2025 after several subdued years. Organizations are keen to leverage strong partnerships with learning services vendors who will help them to navigate their future skilling and technology challenges and overcome their barriers to learning by providing expertise and relevant solutions, safe in the knowledge that the vendors will be investing in the latest skilling/content services, AI/GenAI, and developing market knowledge.
This report is essential reading for buyers of learning services, with our in-depth analysis informing them of what they can achieve now and as the market changes, with case study examples.