Vendor Analysis
published on Apr 24, 2025
Report Overview:
This NelsonHall assessment analyzes TELUS Digital's offerings and capabilities in Conversational Commerce
Who is this Report for:
NelsonHall’s Conversational Commerce profile on TELUS Digital is a comprehensive assessment of TELUS Digital’s offerings and capabilities, designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of CX services and identifying vendor suitability for lead generation, new customer acquisition, sales, and retention services RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the CX services sector.
Scope of this Report:
The report provides a comprehensive and objective analysis of TELUS Digital’s Conversational Commerce offerings, capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments
- Analysis of the company’s strengths, challenges, and outlook
- Revenue estimates
- Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
- Analysis of the company’s offerings and key service components
- Analysis of the company’s delivery organization, including the location of delivery centers.
Key Findings & Highlights:
TELUS Digital created an integrated sales services practice to enhance the buyer and seller experience to drive growth through personalized tech and data-driven sales services and process expertise. Using automation and GenAI-powered assistants, TELUS Digital wants to enable sellers to allocate time to high value interactions and be supported by real time insights. For the buyer journeys, it utilizes the WillowTree CX designers and consultants.
Outsourcing clients looking for a CX services vendor with strong sales talent development and upskilling framework with IP to support sales through service strategy and strong B2B sales practice for high tech and telecom sectors, should especially consider this profile on TELUS Digital.