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Benefitfocus – Benefits Administration

Vendor Analysis

by John Willmott

published on Oct 09, 2019

Access to this report is restricted to logged in clients with access. Login to get full access

Report Overview:

Benefitfocus has taken a lead in providing both a platform to provide a more proactive year-round H&W participant experience and in positioning itself at the heart of a wider ecosystem involving brokers and carriers

Who is this Report for:

NelsonHall’s Next Generation Benefits Administration in North America: vendor assessment for Benefitfocus is a comprehensive assessment of Benefitfocus’ benefits administration offering and capabilities, designed for:

  • Sourcing managers and operations executives investigating developments within the benefits administration market
  • Vendor marketing, sales and business managers developing strategies to target service opportunities within the North American benefits administration market
  • Financial analysts and investors specializing in the business process and operations transformation services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of Benefitfocus’s offerings, capabilities, and market and financial strength, including:

  • Revenue summary
  • Analysis of the company’s benefits administration offerings
  • Analysis of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Identification of the company’s strategy, emphasis, and new developments within its technology and services
  • Analysis of the company’s strengths, challenges, and outlook

Key Findings & Highlights:

Benefitfocus was founded in 2000 and traditionally focused on two markets:

  • Large medical carriers and payers: serving 150K small and medium-sized employer groups (1-999 employees) in the U.S. largely following the profile of U.S. companies nationally
  • Direct to employer: serving ~1,000 organizations with >1,000 employees.

Overall the company supports ~25m U.S. employees and members.

However, following a change of leadership in 2018, the company introduced a new strategy and ambition is repositioning from a "software company" to a "platform company", "shifting its focus to consumer lives and ARPU and leveraging channel partners and brokers".

Table of contents:

Table of contents:

  • Background
  • Revenue Summary
  • Key Offerings
  • Delivery Capability and Partnerships
  • Target Markets
  • Strategy
  • Strengths and Challenges
  • Outlook

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