Vendor Analysis
published on May 30, 2025
Report Overview:
This NelsonHall vendor assessment analyzes G-P's offerings and capabilities as a provider of global employer of record services
Who is this Report for:
NelsonHall’s Global Employer of Record (EOR) profile on G-P is a comprehensive assessment of G-P’s offerings and capabilities, designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of Global EOR services and identifying vendor suitability for Global EOR RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the Global EOR sector.
Scope of this Report:
The report provides a comprehensive and objective analysis of G-P’s Global EOR offerings, capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments
- Analysis of the company’s strengths, challenges, and outlook
- Revenue estimates
- Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
- Analysis of the company’s offerings and key service components
- Analysis of the company’s delivery organization, including the location of delivery centers.
Key Findings & Highlights:
G-P, formerly Globalization Partners, delivers global employment solutions to companies of all sizes, enabling them to quickly and compliantly build and manage international teams, regardless of entity status. The company offers global employment solutions, including Employer of Record (EOR), Contractor, and Advisor. These solutions support HR, tax, compliance, payroll, legal, and in-country advisor services. G-P provides SaaS-based solutions to thousands of clients, supporting 180+ countries, ~100 entities, and ~150 currencies.
The company was founded in 2012 by CEO and Executive Chair Nicole Sahin, who identified opportunities to support organizations seeking help navigating the complexities of global expansion and staffing activities. G-P established its initial global legal infrastructure and engaged its first client in 2013. By 2015, the company had established legal entities on three continents and secured over 100 clients.
Since its inception, G-P has raised ~$350m in equity funding across two rounds. In February 2020, the company announced that it had closed on a $150m minority equity investment managed by Wincove Private Holdings and TDR Capital to support continued growth. In January 2022, the company received a $200m minority equity investment from Vista Credit Partners (VCP).
In October 2022, the company rebranded from Globalization Partners to G-P. In 2023, G-P launched G-P Assist, an advanced, contextually aware AI integrated directly into the platform and available within G-P EOR and G-P Contractor. In 2024, it launched its Global HR Agent, G-P Gia.
G-P maintains a vendor ecosystem comprising more than 200 partners, including strategic technology partnerships with HR, payroll, and HCM providers to enrich its technology stack and complement its solutions. In March 2023, the company partnered with Wise to accelerate cross-border payments for contractors and freelancers. The same month, G-P announced its collaboration with UKG, a workforce management solutions provider. In May 2024, it announced its expanded partnership with ADP to deliver global EOR, contractor, and payroll solutions to organizations worldwide.
The company is a founding member of the Global Employment Innovation Organization (GEIO).