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Sales & Fulfillment Optimization

Market Analysis

by John Willmott

published on Sep 19, 2011

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Report Overview:

Report Outline:

NelsonHall's "Sales & Fulfillment Optimization" study is based on 193 interviews with executives responsible for sales & fulfillment processes.

The study identifies:

  • Process ownership by sub-process within the sales & fulfillment value chain
  • Levels of satisfaction with individual processes & end-to-end value chain integration
  • The major process issues and initiatives within pre-sales, after-sales, and fulfillment operations
  • The perceived role of third-parties both via channel partners and specialist outsourcing vendors.

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