Vendor Analysis
published on Jan 24, 2013
Report Overview:
Who is this Report for:
NelsonHall's "Role of Cloud in Organization Development in 2013 by Geography - Finland" market analysis report is designed for:
- Sourcing managers investigating cloud sourcing developments
- Marketing, sales and business managers developing strategies to target cloud opportunities
- Financial analysts specializing in the support services sector.
Scope of this Report:
The purpose of this study is to assist sourcing managers in understanding organizations' perceptions and short-term buying intentions around cloud.
In particular the study uses senior executive interviewing to establish:
- The role of cloud in organization development, including how do customers think that cloud services can help their business (growth, competitive advantage, access to technology, cost reduction, brand), and what cloud currently means to organizations.
- Current & planned adoption of cloud, including identification of what organizations are most likely to buy in the near future
- Attitudes towards cloud by service type
- Drivers & inhibitors of cloud
- Buying process & perceived vendor suitability, including identification of the leading vendors.
Report Outline:
Key Findings & Highlights:
The key business issue faced by Finnish companies is the need to reduce/control costs. Unlike organizations elsewhere, that are increasingly seeking revenue enhancement opportunities as a major priority, Finnish companies still have a very high focus on cost reduction, and particularly SG&A cost reduction.
Finnish companies believe cloud has a very important role to play in reducing costs of IT and facilitating business access to technology. Nonetheless, cloud is typically seen as primarily a tool for reducing IT costs rather than wider business costs.
At present the bulk of cloud deployments in Finland are in support of email and collaborative applications and storage. In the short-term, this deployment in support of "edge", typically collaborative, applications is set to continue.
Data security and service reliability used to be the major inhibitors of cloud adoption. This is no longer the case in Finland. Instead, executives rank vendor lock-in and loss of control as the most significant inhibitors of cloud adoption in Finland.