Market Analysis
published on May 31, 2013
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Report Overview:
NelsonHall's market analysis of the outsourced social media industry and social media trends consists of 84 pages.
Who is this Report for:
"Targeting Social Media Services" is a comprehensive market analysis report designed for:
- Sourcing managers investigating sourcing developments within the social media services market
- Vendor marketing, sales and business managers developing strategies to target service opportunities within the social media services market
- Financial analysts and investors specializing in the social media services sector.
Scope of this Report:
The report analyzes the global market for outsourced social media services and addresses the following questions:
- What is the current and future market for outsourced social media services?
- What is the size and growth of the outsourced social media services market by market segment?
- Within outsourced social media services, which services and industries are emerging strongly?
- What are the market segments for outsourced social media services and their characteristics? What are the drivers, benefits, and inhibitors for each segment? What are vendor capabilities by segment?
- What technologies and platforms are being utilized and what are the implications by market segment?
- What are vendor challenges and critical success factors by market segment?
- How are vendor offerings and delivery capabilities changing to meet emerging market needs?
- How are vendors positioned within each outsourced social media services market segment?
- How is the pattern of delivery location changing and which locations are appropriate for each market segment?
- Additional topics include: contract lengths; pricing models; delivery center locations and the use of offshoring; and vendor targeting by client size, geography, and industry.
Key Findings & Highlights:
The market for outsourced social media services is changing, driven by a number of trends. These include:
- The need for organizations to develop social media presence
- The need for organizations to use social media services to drive high customer experience and net promoter scores
- The need for organizations to use social media services and analytics to drive increased customer retention and average revenues per customer
- The need for organizations to mitigate negative brand/product mentions across social channels
- The need to incorporate social media monitoring and engagement into a wider, more integrated customer service framework
- The need for organizations to implement a multi-channel framework that increasingly automates "simple" customer needs and enhances the