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HiBob - Next Generation HCM Technology 2023

Vendor Analysis

by DeeAnna Warrington

published on Jul 20, 2023

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Report Overview:

This vendor assessment analyzes HiBiob's offerings and capabilities in next generation HCM technology.

Who is this Report for:

NelsonHall’s Next Generation HCM Technology Vendor Assessment for HiBob is a comprehensive assessment of HiBob’s HCM platform offerings and capabilities designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of HCM Technology and identifying vendor suitability for HCM Technology RFPs
  • Vendor marketing, sales, and business managers looking to develop strategies to target service opportunities and benchmark themselves against their peers
  • Financial analysts and investors specializing in the HR Technology sector
  • HR and Payroll decision makers.

Scope of this Report:

The report provides a comprehensive and objective analysis of HiBob’s Next Generation HCM Technology services, offerings and capabilities, and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization, including delivery locations.

Key Findings & Highlights:

NelsonHall’s vendor assessment analyzes HiBob’s offerings and capabilities in HCM Technology services. HiBob, headquartered in London, U.K., was founded in 2015 and is a privately held provider of cloud-based HCM technology. Since forming, HiBob has developed a modern “work experience platform” called Bob, specifically designed to combine comprehensive core HR functionality with workplace engagement capabilities and an intuitive, consumer-grade UI supporting modern, midsized, multinational firms. The technology has been designed to be data-driven, built on a single database code line, and integrated across its suite of modules.

Although it had primarily maintained an organic approach to its technology development, in 2021, HiBob announced it had acquired AI-based workplace relationship analytics technology provider Cassiopeia. The solution enables teams to improve communication, collaboration, and work-life balance through advanced communication pattern analysis.

In October 2021, HiBob raised ~$150m in Series C funding and another $150m in Series C1 in August 2022. The organization currently supports ~3.2k customers with 650k employees on its work experience platform.

HiBob has 750 employees dedicated to its work experience platform offering. The company operates globally with centers in seven primary locations—New York, NY; London, U.K.; Tel Aviv, Israel; Amsterdam, the Netherlands; Berlin, Germany; Sydney, Australia; and Lisbon, Portugal. HiBob also embraces the philosophy of the “anywhere office” by allowing its employees to work at any chosen location for up to two months. Its Tel Aviv location is primarily for R&D and platform development, and it also maintains in-country offices for localized sales and customer support in the U.S., U.K., The Netherlands, German, Australia, and Portugal.

HiBob views prospective customers through two axes—company size and number of sites/geographies. Though it can service most organizations, HiBob actively targets midsized multinational firms seeking to modernize HR operating models and enhance employee experiences.

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