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Cloud Advisory, Assessment, and Migration Services

Market Analysis

by David McIntire

published on May 30, 2018

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Report Overview:

Who is this Report for:

NelsonHall’s “Cloud Advisory, Assessment and Migration Services” report is a comprehensive market assessment report designed for:

  • Sourcing managers investigating sourcing developments within the use of vendors for Cloud Advisory, Assessment and Migration Services
  • Operational decision makers exploring the benefits and inhibitors of undergoing cloud advisory and migration initiatives
  • Vendor marketing, sales and business managers developing strategies to target cloud advisory and migration opportunities
  • Financial analysts and investors specializing in the IT services sector, including Cloud Advisory, Assessment and Migration Services.

Scope of this Report:

This report analyzes the market for Cloud Advisory, Assessment and Migration Services. It addresses the following questions:

  • What is the current and future market for Cloud Advisory, Assessment and Migration Services?
  • What are the customer requirements Cloud Advisory, Assessment and Migration Services?
  • What are the benefits/results which vendors have been able to achieve for their clients?
  • What Cloud Advisory, Assessment and Migration Services are organizations buying from IT services vendors?
  • What is the size and growth of the Cloud Advisory, Assessment and Migration Services market?
  • Who are the leading vendors within Cloud Advisory, Assessment and Migration Services?
  • What are the vendor selection criteria, challenges, and critical success factors for vendors targeting Cloud Advisory, Assessment and Migration Services? 

Key Findings & Highlights:

Expanding the objectives and scope of cloud adoption is driving the rise in cloud advisory and migration services. Clients are increasingly looking to vendors to help shape the overall enterprise cloud migration and optimize the to-be environment based on the existing application landscape and business objectives.

As companies look to migrate an increasingly larger proportion of their application landscapes to the cloud, advisory and migration services look to grow more quickly than overall cloud services.

Seeking to understand the highest value and least risky migration approach, cloud advisory is the fastest growth service at 17.9% per annum through 2022.

In parallel with this changing focus, vendors are also seeing a changing profile in its buyers. Where early cloud migrations were driven by IT leadership looking for cost reduction, cloud migrations are increasingly driven by business-side buyers that are looking to cloud as a foundational element of a broader digital transformation that includes objectives around improving customer experience and increasing revenues.

While clients are increasingly looking to vendors to use advisory and cloud migration capabilities to support the foundational step in a broader digital transformation such as expanding use of analytics and incorporating IoT, the benefits quantified for completed cloud migrations are still primarily focused on reducing infrastructure and operational cost.

To deliver these services, IT service vendors are investing in building both advisory and migration capabilities. These investments are primarily focused in three main areas:

  • Developing assets including assessment tools, migration blueprints and vertical-specific cloud offerings
  • Building client-proximate cloud consulting capabilities to work with clients on developing a cloud strategy, migration plan and business case
  • Remote migration factories that provide specific cloud application remediation and technical knowledge.

Table of contents:

Table of contents:

  • Changing Shape of Advisory, Assessment and
  • Customer Requirements
  • Vendors are using automation to accelerate the delivery of advisory and migration, while clients are focusingprimarily on vendors’ offshore delivery including the use of factory-approaches.based delivery as important in the future
  • What do we want to achieve through cloud adoptionHow do we want to use the cloud?What type of cloud environments do we want to utilize?Key Considerationsfor cloud advisory and migration services
  • Early adopter cloud business case factorsReduced IT operations costInfrastructure scalabilityCost effective BCP/DREvolving enterprise business case factorsData Center eliminationImproved time to market for new digital capabilitiesIncorporation of big data/analytics across the enterpriseKey business case factors
  • Replacement with cloud native developed applications will represent
  • While cloud native development increasingly becomes a core application development approach, as an avenue for migrating existing workloads to the cloud, it remains a minority option. NelsonHall estimates that ~23% of all workloads being migrated to the cloud, are migrated via re-architecting as a cloud native developed application.more than 30% of cloud workloads migrated in 2020
  • AWS is the most commonly cited public cloud provider that IT service vendors are migrating their clients to. Given its maturity of offerings and its scale, it has been the default choice of many clients. Vendors with the highest concentration of AWS clients include Atos (70% of client base) and LTI (65%).However, while AWS is the market leader, IT service vendors are seeing a shift in enterprise adoption, with clients increasingly looking to other providers. This is driven by factors including Azure Stack offering from Microsoft offering value in a hybrid cloud environment and improved maturity of Google and Oracle offerings.The biggest factor though may be Amazon’s breadth of businesses. Companies that view Amazon as competition are increasingly looking to migrate to competing clouds, even migrating away workloads currently residing in AWS. This is particularly acute in the retail sector.Amazon’s breadth of business is aiding its rivals’ growth
  • Cloud migration is increasingly not a standalone exercise but rather the result of multiple delivery teams
  • Vendor Delivery
  • Vendors’ automated migration tools replicate workloads to
  • Appendix I

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