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Ceridian INSIGHTS is Vegas Strong

Last week, Ceridian held its annual customer forum, Ceridian INSIGHTS, in Las Vegas, where it showed its support for the victims of the recent shooting, and demonstrated its commitment to people as the mainstay of its philosophy.

Ceridian established a website at the conference where attendees were able to make donations to a victim support fund, with Ceridian making the first contribution, and attendee contributions being matched dollar-for-dollar by Ceridian partner Zappos. At the end of the conference it was estimated that $100k had been raised. Conference attendees also had the opportunity to put together care packages and add a personal note to victims of the Puerto Rico hurricane, and an estimated 1k packages have been shipped as a result of the initiative.

Ceridian’s people philosophy was evident from the start of the conference, with CEO David Ossip stating that after Ceridian acquired Dayforce in 2012, one of his top three priorities was to improve the culture and to have an environment where everyone cares and is passionate about what they are doing; he also said that he would rather have people working 35 hours a week than 60. Ceridian created the brand promise ‘Makes Work Life Better’, and it has found that this resonates with candidates in its recruitment efforts. The resulting business impact has been growth of >60% CAAGR over the last 5 years, with the majority of revenue now being from the cloud with ~2700 customers live on Dayforce.

Below I take a quick look at the key components of Ceridian’s HCM offering and their role in employee care.

TeamRelate

Supporting managers on how to care for their team members is TeamRelate, part of Dayforce HCM. It is used to enhance and personalize communication, and to help team members understand each other better, driving more effective interactions. TeamRelate also helps guide managers on how to deliver better performance reviews and coaching. For more information, see my earlier blog, Ceridian Focuses on Employee Engagement with TeamRelate & WorkAngel.

Dayforce Onboarding

This module welcomes new employees, and those moving to a new position internally, helping them understand the culture, get to know the people they will be working with, and providing key contacts. Electronic forms are also provided (e.g. I9 forms) before joining Ceridian.

Dayforce Learning

Ceridian announced the launch of Dayforce Learning, which is embedded throughout the employee lifecycle, from onboarding to career development. It includes on-demand snippets of learning, including coaching for managers.

Predictive Analytics

Predictive analytics include identifying flight risk to mitigate undesired turnover, and incorporates employee analytics, including engagement level, compensation, time since last promotion, location, overtime, etc. The flight risk tool provides data to help managers in evaluating team members who have been identified as a potential flight risk via statistical probability of leaving their role. The toolkit provides practical and tactical coaching to help guide managers as they evaluate what actions to take.

Client feedback

Reasons cited by clients for using Ceridian Dayforce include:

  • The intuitive nature of Dayforce, with all applications on a single platform
  • Ceridian employees deliver on promises, and help make clients successful
  • Delivery on time and on budget.

One client case is Rubio, who moved from being 100% paper-based, achieving cost avoidance and savings of $1.8m annually, and ROI of 148% annually. In addition, onboarding was reduced from ~3 hours to 30 minutes.

Ceridian is on the right track with its focus on people and the strength of its Dayforce platform. However, there will be challenges along the way. For comprehensive HCM solutions, competitors include ADP, Workday, Success Factors, and Oracle. However, as keynote closing speaker Earvin ‘Magic’ Johnson stated, you can learn from your competitors, and they can make you stronger and better.

A comprehensive analysis of cloud-based HR services, including key vendors, can be found in NelsonHall’s ‘Targeting Cloud-Based HR Services’ market analysis report, published in July 2017. Also, this month, NelsonHall is starting a ‘Next Generation HCM Technology’ market analysis that will include the leading HCM platforms. To find out more, contact Guy Saunders.

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