featured posts:
-
The Truth About Freemium Research
Feb 18, 2016, by Paul ConnollyFor over a decade, freemium has been the ubiquitous business model for fledgling internet firms and the developers of smartphone apps. Users sign up for free to enable basic features, and are then drawn into subscribing to various levels of premium functionality. More recently, the freemium model has been the subject of considerable attention in the B2B market research space, with some rather extr[...]
Subscribe here to receive
free blog alerts for this blog:
-
Online Surveys for Outsourcing Market Research: Garbage In, Garbage Out
Oct 27, 2014, by Paul ConnollyIn his latest monthly newsletter, U.K. money-saving guru Martin Lewis gives his readers advice on how to make money from filling in online surveys. I rather like his opening line, which reads “Willing to give views on One Direction, washing-up liquid or what goes on between your bedsheets? If so, it's possible to earn £100s a year, without any special skill or talent.” Of [...]
-
Deriving High-Impact Analyst Value: How TCS Uses NelsonHall
Sep 24, 2014, by Paul ConnollyIt’s fair to say that in today’s sourcing marketplace there’s a degree of disenchantment, even cynicism, regarding analyst firms and their ability to deliver genuine business value. Look around and you’ll see no shortage of swipes aimed at the hegemony of the big traditional firms, whose grip on the influencer market and their ‘pay to play’ models, have caused m[...]