Vendor Analysis
published on Nov 16, 2017
Report Overview:
This NelsonHall vendor assessment analyzes HGS' offerings and capabilities in digital marketing services.
Who is this Report for:
NelsonHall’s Digital Marketing Services profile on HGS is a comprehensive assessment of HGS’ offerings and capabilities designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the support services sector.
Scope of this Report:
The report provides a comprehensive and objective analysis of HGS’ digital marketing services offerings and capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments
- Analysis of the company’s strengths, weaknesses, and outlook
- Revenue estimates
- Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
- Analysis of the company’s offerings and key service components
- Analysis of the company’s delivery organization including the location of delivery locations.
Key Findings & Highlights:
HGS delivers digital marketing services through its HGS Interactive agency as a standalone service, and through the wider company as an integrated offering, part of a unified customer experience.
HGS Interactive provides content management, campaign management, customer experience consulting, social media strategy and implementation, search engine optimization, loyalty program management, e-commerce, web maintenance, and analytics services.
HGS has ~20 digital marketing clients.
In the summer of 2016, HGS launched DigiCX services, a suite of offerings for customer experience and marketing management including a Digital Natural Assist (DNA) framework consisting of analytics, automation, and AI elements.