Vendor Analysis
published on Jul 15, 2015
Report Overview:
transcosmos made its move into marketing BPS in 1995/96, with website development and maintenance as an add-on to helpdesk services. The company moved into smart device and social media support in 2010.
Who is this Report for:
NelsonHall's Marketing BPS profile on transcosmos is a comprehensive assessment of transcosmos' marketing BPS offerings for organizations and capabilities, designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of marketing BPS services to serve organizations and identifying vendor suitability for marketing BPS RFPs
- Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
- Financial analysts and investors specializing in the support services sector.
Scope of this Report:
The report provides a comprehensive and objective analysis of transcosmos' marketing BPS capabilities, and market and financial strength, including:
- Identification of the company's strategy, emphasis, and new developments
- Analysis of the company's strengths, weaknesses, and outlook
- Revenue estimates
- Analysis of the profile of the company's customer base including the company's targeting strategy and examples of current contracts
- Key client case studies
- Analysis of the company's offerings and key service components
- Analysis of the company's delivery organization including the location of delivery locations.
Key Findings & Highlights:
In 2012 transcosmos launched its digital marketing offering, aimed at the South Korean market.
transcosmos' overall revenues for FY 2014 (ending 31 March 2014) were $1,836m. NelsonHall estimates that transcosmos' marketing BPS revenues for FY 2014 were ~$460m, representing 25.1% of overall revenues.