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Liz is HR Technology and Services Research Director at NelsonHall, with global responsibility for key HR research projects including Cloud-Based HR Transformation, Cloud-Based Benefits Services, HCM Technology, EoR, Global Payroll and The Future of HR, as part of NelsonHall's wider HR Technology & Services practice.
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Please visit NelsonHall's HRO Insight blog for further updates from our analysts daily
posted on Nov 13, 2014 by Gary Bragar
Randstad Sourceright Analyst Day 2014: RPO In High Gear
Last week Randstad Sourceright held its first analyst event. Services covered included MSP, independent contractor solutions, technology, RPO, employer branding, veterans hiring initiatives, and career transition services.
My focus here is primarily on Randstad Sourceright's RPO activity.
RPO in High Gear
In 2014 YTD Randstad Sourceright has secured high double-digit RPO contracts, of which one third were project-based and two thirds were multi-year contracts. Several contracts are global, including a global engineering client headquartered in NY, for whom Randstad Sourceright performs recruiting in 50 countries.
In addition to obtaining new clients Randstad Sourceright has been expanding its relationships with existing clients by a stronger focus on account management.
Randstad Sourceright highlighted:
Business priorities include:
In addition to the above, I attribute Randstad Sourceright’s success to an increased focus on employer branding and candidate engagement.
The employer branding portfolio has standard service offering and separate consulting services. All new clients now receive the standard offering as part of implementation. By Q2 2015, Randstad Sourceright will roll-out its standard offering to all incumbent clients.
Candidate engagement: all recruiters must be certified in Randstad Sourceright’s total talent sourcing methodology. When new recruiters join, they must pass three levels of certification within 120 days. The most advanced, Level 3, includes advanced diversity sourcing, more in-depth military sourcing, how to build customer search engines, natural language search, etc.
In addition there is a community for recruiters to join on Google+. Members share best practices and strategies that have worked. There are also videos explaining “how tos”, plus a global sourcing call on Google Hangout to talk about what recruiters are struggling with and to obtain help.
Randstad Sourceright appears to be building momentum under its new President of RPO.