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for Customer Experience Services

Track the pattern of service adoption by monitoring Customer Experience Services contract awards by your peers. Identify who are the successful vendors this industry now. Updated monthly!

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Sitel - CMS in Retail Banking

Vendor Analysis

by NelsonHall Analyst

published on Feb 17, 2014

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Report Overview:

Sitel is a pure-play customer management services (CMS) company headquartered in Nashville, Tennessee, in the U.S. It is a privately owned company, and was formed in 1985 in the U.S., when Softbank Services Group was acquired by Toronto-based Onex Corporation and combined with North Direct Response Inc., a Canadian outsourced customer service provider. Onex is Sitel's majority shareholder.

Who is this Report for:

NelsonHall's CMS in retail banking industry sector profile on Sitel is a comprehensive assessment of Sitel's retail banking sector customer management services (CMS) offerings and capabilities designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of CMS to serve the retail banking sector and identifying vendor suitability for CMS RFPs
  • Vendor marketing, sales and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the support services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of Sitel's retail banking sector CMS offerings, capabilities, and market and financial strength, including:

  • Identification of the company's strategy, emphasis and new developments
  • Analysis of the company's strengths, weaknesses and outlook
  • Revenue estimates
  • Analysis of the profile of the company's retail banking sector customer base, including the company's targeting strategy and examples of current contracts
  • Analysis of the company's retail banking sector CMS offerings and key service components
  • Analysis of the company's delivery organization including the geography of delivery locations used for retail banking sector clients.




Key Findings & Highlights:

From January 1999 through 2004, Sitel made the following acquisitions: LCS Industries Inc., Canadian Access Insurance Services Ltd, Cordena call management (Europe), MarketVision, Associates TeleServices and a portion of the BT Syncordia Solutions Outsourced Call Center portfolio in the U.K.

Sitel was acquired by ClientLogic in 2007 for ~$450m, and the combined entity was rebranded as Sitel.

A majority of Sitel's CMS retail banking clients are based in the U.S.

The company provides customer management services in support of a range of banking products including:

  • Credit cards
  • Mortgages.

Sitel has delivery centers in support of its retail banking customers primarily in the Philippines and U.S.

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