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Impact of Digital on Media Sector: 2019

Market Analysis

by David McIntire

published on Jun 18, 2019

Access to this report is restricted to logged in clients with access. Login to get full access

Report Overview:

NelsonHall’s “Impact of Digital on Media Sector: 2019” 54-page report is based on global interviewing of senior executives across the Media sector in four geographies: U.S., U.K., Continental Europe, and Asia Pacific.

The report identifies the principal business issues faced by Media firms over the period 2019-2020, the IT and digital initiatives planned in response to these issues, and their anticipated changes in IT spend and sourcing.

In particular, the report analyzes the importance of digital to Media companies and focuses on the nature of the digital initiatives planned by Media companies by application and technology, together with the key benefits required from digital by Media organizations and their supplier selection criteria when purchasing digital services.

Who is this Report for:

NelsonHall’s “Impact of Digital on IT Services in Media Sector: 2019” report is a comprehensive market assessment report designed for:

  • Sourcing managers investigating sourcing developments within the Media sector
  • Vendor marketing, sales and business managers developing strategies to target IT services (ITS) opportunities within the Media sector
  • Financial analysts and investors specializing in the IT services and BPS sector

Scope of this Report:

The report is based on interviews with executives in the Media sector in the U.S., U.K., Continental Europe, and Asia Pacific.

The report analyzes the worldwide market for IT services within the Media sector and addresses the following questions:

  • What are the principal business priorities faced by organizations in the Media sector?
  • What IT initiatives are planned by organizations in the Media sector?
  • How relevant are digital initiatives to organizations in the Media sector?
  • What digital initiatives are planned by organizations in the Media sector?
  • What business areas are targeted for digital initiatives by organizations in the Media sector?
  • What digital technologies are planned to be introduced by organizations in the Media sector?
  • What are the key selection criteria used by organizations in the Media sector to select suppliers to implement digital initiatives?
  • What shifts in sourcing approach are expected by executives in the Media sector over the next three years?
  • How do companies in the Media sector expect their spend on ITS services to change over the next three years?

Key Findings & Highlights:

While media companies do need to reduce their administrative costs, key business priorities for media companies particularly focus on expanding revenues. Two major business priorities to drive incremental revenues identified unprompted by media companies were:

  • Expanding content acquisition and digital offerings
  • Improving distribution processes and use of customer analytics to accelerate new offerings to market.

Accordingly, media companies are:

  • Identifying and pursuing digital initiatives to improve customer experience and increase revenues
  • Adopting DevOps and digitalizing applications landscapes to accelerate time to market and reduce IT service costs
  • Prioritizing the engagement of vendors with cloud native development skills and deep industry knowledge to implement cloud and SaaS solutions.

Table of contents:

Table of contents:

  • Introduction
  • Executive Summary
  • Market Forecast
  • Key Business and IT Issues & Initiatives
  • Digital Initiatives
  • Changes in Spend

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