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  • Tech Mahindra - Marketing BPS

    Jul 15, 2015 | Vendor Analysis by NelsonHall Analyst

    In 2007, Tech Mahindra started providing print support including sales collateral design and print for a multinational pharmaceutical client. This was Tech Mahindra's first move into the marketing BPS space. In 2009, Tech Mahindra moved into localization and translation support for print media. Following this, it moved into digital support includin [...]
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  • transcosmos - Marketing BPS

    Jul 15, 2015 | Vendor Analysis by NelsonHall Analyst

    transcosmos made its move into marketing BPS in 1995/96, with website development and maintenance as an add-on to helpdesk services. The company moved into smart device and social media support in 2010. [...]
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  • HCL - Marketing BPS

    Jul 14, 2015 | Vendor Analysis by NelsonHall Analyst

    HCL entered the marketing BPS market in 2010, initially in support of an existing ITO client for which it was implementing a digital marketing platform across Europe. Once the platform was integrated, HCL undertook a single country proof of concept BPS campaign in support of the client's UNICA based promotional campaigns. Following the proof of con [...]
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  • Concentrix - Marketing BPS

    Jul 13, 2015 | Vendor Analysis by NelsonHall Analyst

    Concentrix began providing marketing BPS in 2007 with a large Korean multinational high-tech client; services included digital content management and translation. This offering has now expanded to include digital marketing strategy, interactive design, digital asset management, campaign management, social media support, analytics and sales enableme [...]
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  • HGS - Marketing BPS

    Jul 13, 2015 | Vendor Analysis by NelsonHall Analyst

    Hinduja Global Services (HGS) began its operations as Hinduja TMT in Bangalore in 2000. Its first client was a Fortune 100 U.S. based healthcare insurer for which Hinduja TMT was providing claims adjudications work. [...]
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