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Happiest Minds - Transforming the Banking Industry with ESG Services

Vendor Analysis

by Andy Efstathiou

published on Oct 04, 2023

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Report Overview:

This NelsonHall vendor assessment analyzes Happiest Minds' offerings and capabilities in ESG services for the banking and financial services sector

Who is this Report for:

NelsonHall’s ‘Transforming the Banking Industry with ESG Services’ profile on Happiest Minds is a comprehensive assessment of Happiest Minds’ offerings and capabilities for the BFS sector, designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of ESG services and identifying vendor suitability for ESG services in banking RFPs
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the support services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of Happiest Minds’ BFS-focused ESG service offerings and capabilities and market and financial strength, including:

  • Identification of the company’s strategy, eHappiest Minds, and new developments
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and Happiest Minds service components
  • Analysis of the company’s delivery organization including the location of delivery locations.

Key Findings & Highlights:

Happiest Minds focuses its activities on digital services, which account for 95% of its revenues. BFSI accounts for 11% of its overall revenues. Its focus areas for BFS are offerings supporting:

  • Data management
  • Lending and leasing
  • Customer onboarding
  • Cybersecurity services

The first two, data management and lending and leasing, are the focus areas of its ESG services to BFS clients.

Happiest Minds began its ESG activities by working on internal ESG compliance activities. It delivers its ESG services in BFS to banks of all sizes across all major markets. Its own ESG goals include:

  • Environmental: achieving carbon neutrality by 2030. It aims to establish sustainable water and power usage techniques
  • Social: establishing volunteering programs covering 20%+ of staff. It aims to launch Happiest Minds Foundation by mid-2023, and to deliver Akshaya Patra meals by 2028
  • Governance: establishing disclosure levels in India’s top 10% of comparable listed companies. It aims to establish best practices on data governance, privacy, and integrity.

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