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Mphasis - Digital Marketing Services

Vendor Analysis

by Ivan Kotzev

published on Oct 30, 2017

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Report Overview:

This NelsonHall vendor assessment analyzes Mphasis' offerings and capabilities in digital marketing services.

Who is this Report for:

NelsonHall’s Digital Marketing Services profile on Mphasis is a comprehensive assessment of Mphasis’ offerings and capabilities designed for: 

  • Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs 
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers 
  • Financial analysts and investors specializing in the support services sector. 

Scope of this Report:

The report provides a comprehensive and objective analysis of Mphasis digital marketing services offerings and capabilities, and market and financial strengths, including: 

  • Identification of the company’s strategy, emphasis, and new developments 
  • Analysis of the company’s strengths, weaknesses, and outlook 
  • Revenue estimates 
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts 
  • Analysis of the company’s offerings and key service components 
  • Analysis of the company’s delivery organization including the location of delivery locations. 

Key Findings & Highlights:

Mphasis' application services business includes the Enterprise of Technologies group which has sub-practices providing campaign orchestration, creative marketing services, e-commerce services, systems development, and integration. The group also provides digital marketing automation and analytics. 

The company has ~20 digital marketing clients with a base service bundle of website or e-commerce development and analytics. 

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