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Ivan Kotzev

Ivan is NelsonHall's Customer Experience (CX) Services lead analyst, with global responsibility for CX Services research and client support.

HGS - Social Media Customer Experience Services

Vendor Analysis

by Ivan Kotzev

published on Jan 12, 2021

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Report Overview:

This NelsonHall vendor assessment analyzes HGS' offerings and capabilities in Social Media Customer Experience Services

Who is this Report for:

NelsonHall’s Social Media CX Services profile on HGS is a comprehensive assessment of HGS’ offerings and capabilities, designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of CX services and identifying vendor suitability for security services RFPs
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the CX Services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of HGS’ CX services offerings and capabilities, and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization including the location of delivery locations.

Key Findings & Highlights:

HGS' EPIC social media framework covers the social media customer lifecycle with an increasing focus on proactive engagement. The company utilizes its experience in earned content management and interventions in related social conversations to deliver customer acquisition and brand advocacy. It combines ORM services with marketing services such as online asset optimization and social media campaigns.

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