John is well-known around the world for his detailed analytical approach to research, and his pragmatic style. He founded NelsonHall in 1998 on the principle that genuine market insight can only be derived from a bedrock of hard, empirical facts drawn from original market research, and this philosophy persists to this day, making NelsonHall one of the most highly valued global research firms. In an industry increasingly given to pontification, John's trusted advisor approach is based squarely on the evidence of NelsonHall's rigorous research and analysis.

John remains actively involved in customer assignments and assists both buy-side and vendor organizations in assessing opportunities and success factors in the application of BPS. This increasingly encompasses all things digital, and John is a leading voice on the theme of automation in BPS, including RPA, AI, and BPaaS. He is in great demand to work on assignments that:

• Assist buy-side organizations in establishing outsourcing viability and identifying vendor delivery maturity in support of various BPS undertakings
• Assist BPS vendors to develop and refine their go-to-market strategies.

In addition, John oversees NelsonHall's BPS Market Development program, which includes extensive BPS opportunity reports by industry sector, based on buy-side research. Sectors covered include banking, insurance, healthcare, pharmaceuticals, energy & utilities, retail and high-tech, and telecoms & media.

His current projects include Business Process Transformation through RPA &AI and RPA & AI Technology Evaluation.

John presents extensively at major outsourcing and automation conferences around the world, and is currently presenting at many RPA and AI events in the U.S. and Europe run by industry organizations including IRPA and Outsourcing Institute.

John has over 30 years' experience of high achievement in the IT services and B2B market research industries. He holds a MA from Cambridge University, U.K., and a MBA from Manchester Business School. John lives in the U.K., and when not working, he enjoys almost any activity that gets him into the fresh air away from the house and office.