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Ivan Kotzev

Ivan Kotzev is NelsonHall's Customer Experience (CX) Services Lead Analyst, with global responsibility for CX Services research and client support.

TELUS Digital - CX Services Transformation

Vendor Analysis

by Ivan Kotzev

published on Sep 11, 2025

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Report Overview:

This NelsonHall assessment analyzes TELUS Digital's offerings and capabilities in CX Services Transformation

Who is this Report for:

NelsonHall’s CX Services Transformation profile on TELUS Digital is a comprehensive assessment of TELUS Digital’s offerings and capabilities, designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of CX Services and identifying vendor suitability for CX Services Transformation RFPs
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the CX Services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of TELUS Digital’s CX Services offerings, capabilities, and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, challenges, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization, including the location of delivery centers.

Key Findings & Highlights:

TELUS Digital is focused on integrating AI, automation, omnichannel engagement, analytics, and consulting to optimize customer interactions by combining digital design, AI data services, and CX delivery. A key lever for accelerating CX transformation is the Fuel iX Core for building GenAI models with control over the technology stack and Fuel iX Apps for enterprise GenAI-powered applications.

Outsourcing clients looking for a CX services vendor with a dedicated GenAI and agentic AI development platform with proprietary CX applications, strong trust and safety practice, and mature AI operations, should consider this profile on TELUS Digital.

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