DeeAnna has global responsibility for HCM, WFM, and Benefits Administration research, providing comprehensive and in-depth coverage of HR technology & services markets. She assists HR vendor organizations in understanding the current needs and drivers of the global market, assessing opportunities, and honing their go-to-market strategies; and she assists buy-side organizations in determining their organizational needs, understanding vendor capabilities, and making critical sourcing decisions.

DeeAnna has two decades of experience in the full HR lifecycle, from vendor sourcing to implementation project management, plus hands-on systems management of leading HR technology platforms and services.

Prior to joining NelsonHall, DeeAnna worked as an HR technology SME and consultant for a diverse range of organizations, from Fortune 500 to small businesses, across industries including wealth management, healthcare, health insurance, retail, real estate, and non-profits.

DeeAnna holds a dual B.S. degree in Business Management from Rutgers Business School and Rutgers University. Originally from New York City, she is an avid reader who enjoys live music, American football, and traveling.