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Ivan Kotzev

Ivan is NelsonHall's Customer Experience (CX) Services lead analyst, with global responsibility for CX Services research and client support.

Concentrix - Conversational Commerce

Vendor Analysis

by Ivan Kotzev

published on Mar 19, 2025

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Report Overview:

This NelsonHall assessment analyzes Concentrix's offerings and capabilities in Conversational Commerce

Who is this Report for:

NelsonHall’s Conversational Commerce profile on Concentrix is a comprehensive assessment of Concentrix’s offerings and capabilities, designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of CX services and identifying vendor suitability for lead generation, new customer acquisition, sales, and retention services RFPs
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the CX services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of Concentrix’s Conversational Commerce offerings, capabilities, and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, challenges, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base, including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization, including the location of delivery centers.

Key Findings & Highlights:

Concentrix’s conversational commerce capabilities cover the full customer lifecycle with its integration of Lead Factory, the Performance Marketing practice, and sales operations. It supports these revenue growth capabilities with automation, analytics-driven personalization, and consultative sales approach through a portfolio of sales methodologies. In the B2C space, Concentrix’s focus is converting support programs into sales through service and in the B2B segments, it is evolving towards adaptive retail ecommerce.

Outsourcing clients looking for a CX services vendor with extensive revenue growth analytics with a broad range of analytics services, strong B2B sales and retention practice, and dedicated lead generation practice with deep data management foundation, should especially consider this profile on Concentrix.

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