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Ivan Kotzev

Ivan is NelsonHall's Customer Experience (CX) Services lead analyst, with global responsibility for CX Services research and client support.

SYKES - Social Media Customer Experience Services

Vendor Analysis

by Ivan Kotzev

published on Oct 09, 2020

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Report Overview:

This NelsonHall vendor assessment analyzes SYKES' offerings and capabilities in Social Media Customer Experience Services

Who is this Report for:

NelsonHall’s Social Media CX Services profile on SYKES is a comprehensive assessment of SYKES’ offerings and capabilities, designed for:

  • Sourcing managers monitoring the capabilities of existing suppliers of CX services and identifying vendor suitability for security services RFPs
  • Vendor marketing, sales, and business managers looking to benchmark themselves against their peers
  • Financial analysts and investors specializing in the CX Services sector.

Scope of this Report:

The report provides a comprehensive and objective analysis of SYKES’ CX services offerings and capabilities, and market and financial strengths, including:

  • Identification of the company’s strategy, emphasis, and new developments
  • Analysis of the company’s strengths, weaknesses, and outlook
  • Revenue estimates
  • Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts
  • Analysis of the company’s offerings and key service components
  • Analysis of the company’s delivery organization including the location of delivery locations.

Key Findings & Highlights:

With its Brand Love approach for awareness and advocacy, SYKES looks to address the growing client demand for a comprehensive social strategy covering content, campaign management, and engagement. Its offerings here increase the visibility of conversations, segment the users, and select micro-influencers and then leverage them for new product or service launches.

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